Event Media and Marketing Framework Development

Beaches Sandbox is seeking to enhance its marketing strategy by developing a comprehensive framework for managing event media listings, creating social media content, and tracking marketing performance metrics. The goal of this project is to streamline the process of promoting events and engaging with audiences across various platforms. By building this framework, learners will apply their knowledge of digital marketing, data analysis, and project management to create a cohesive system that supports the company's marketing efforts. The project involves identifying key performance indicators (KPIs), designing a content calendar, and establishing a system for tracking and analyzing marketing data. This initiative will enable Beaches Sandbox to optimize its marketing strategies and improve its overall outreach and engagement. - Develop a structured approach for event media listings. - Create a content development and scheduling plan for social media. - Establish a system for tracking and analyzing marketing performance metrics. - Ensure the framework is user-friendly and adaptable for future needs.

Beaches Sandbox Marketing Plan

Beaches Sandbox is a new registered charitable organization and community centre. The primary challenge is to develop an effective marketing plan that will help raise awareness, attract participants, encourage volunteering, and secure funding. The goal is to create a comprehensive marketing strategy that aligns with the organization's mission and values, while also engaging the local community. This project will allow learners to apply their knowledge of marketing principles, strategic planning, and community engagement. The tasks will include market research, identifying target audiences, and developing promotional strategies. The project is designed to be completed by a team of marketing students, ensuring a focused approach to the task.