EDGY Media Market Expansion Strategy

The project focuses on developing a comprehensive market analysis and growth strategy for EDGY TV & Magazine, a multicultural media company. The goal is to expand the company's audience and revenue potential by identifying new market segments and enhancing current offerings. Students will analyze current market trends, audience demographics, and competitor strategies to propose actionable insights. The project will require learners to apply marketing theories and data analysis skills to assess the company's current position and potential growth avenues.

Media Project Grants Management System

Marketing & Media International Group Inc. seeks to streamline its grants management process for media projects. The current system is fragmented and inefficient, leading to delays and miscommunication. The goal of this project is to design a comprehensive grants management system that will centralize all grant-related activities, from application to reporting. This system should allow for easy tracking of grant applications, allocation of funds, and monitoring of project progress. The project will involve researching best practices in grants management, identifying key features needed for the system, and creating a prototype that can be tested and refined. By the end of the project, the team should have a clear understanding of how to implement a more efficient and user-friendly grants management system.