Logo Usage & Guidelines Update

Our company is looking to create a new logo to update the image of our brand and give us a fresh look. We hope to retain the “feel” of our brand and remain recognizable as we have established ourselves as a trusted company over the past several years. This will involve several different steps for the students, including: Researching current marketing, design, and branding trends of our competitors and industry leaders. Developing and designing 3-4 logos for us to choose from, including standalone symbols and versions with our brand name. Developing a new framework for logo usage guidelines. Creating a social media toolkit with the chosen logo in different sizes, colors, and text variations to be used in the company’s social media and design assets. Creating potential profile and cover photos for our social media platforms using the new logo and updated logo usage guidelines.

Market Research

Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.