Create Social Media Plan

We come up with a ton of interesting ideas, but we have no idea how to formally target our audience for our brand and take advantage of social media. We are a mutual commitment organization for "exopreneurs," which are systems-thinking entrepreneurs, and despite our attempts to create clarify, the issues that we are dealing with are incredibly complex and it is very difficult for us to explain ourselves well enough to attract a large audience. We need to figure out where "exopreneurs" are and what appeals to them. We have oodles of content that is very well harvested (with recorded meetings, transcripts notes, and video wraps), but don't know quite how to classify it and turn it into digestible chunks. Most of the people in our organization are deep visions and are definitely on the cutting edge of technology and innovation. But we desperately need help developing a strategy for explaining what we do.