Market Research

Aviatrix has used a psychometric valued based segmentation model that has provided valuable insight into the client's customers through a number of projects. We want to understand how to incorporate and market the use of this value profiling within the research industry. The psychometric testing is based on the Maslow hierarchy of needs and creates a detailed outline of the users valued based actions and behaviours. In partnership with the company Cultural Dynamics, we have a profiled thousands.