- Location
- Toronto, Ontario, Canada
- Bio
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CATHERINE CLARK M.Ed., C.C.C. (Certified Canadian Counsellor), Principal, Catherine Clark Connects
Catherine is an award-winning speaker, author and mental health resiliency educator. Over the past 25 years she has delivered training to thousands of adult learners equipping them with the tools needed to harness the lessons in adversity, embrace change, and thrive.
Catherine has broad geographic, ethnic and multi-sector experience having worked with the Inuit & Dene Population in the Canadian Arctic, Francophone advertising agencies in Montreal, and a wide range of North American, multinational corporations.
She just published her first book called, Gifts in Dark Packages: How to Embrace Adversity and Transform Your Life. Itβs an easy-to-use Mental Health Resiliency Roadmap to guide you from barely surviving at your own pity party to thriving joy at a pivot party.
- Companies
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Toronto, Ontario, Canada
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- Categories
- Market research Public relations Product or service launch Visual arts
Socials
Achievements
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Recent projects
Design and Marketing Assets for New Book and Business Needs
Help market my new compilation book "The Third Act", launching this May! Design advertisements that can be used as printable assets, social media posts, blog articles, email newsletters and other content pieces on assigned topics relating to the book and Mental Health Assist with a social media launch to promote The Third Act Evaluate recent successful user-generated campaigns, preferably in the Book Launch and Publishing Sector Identify media outlets that are most beneficial to share the book
Audio Book Recording and Editing for "Gifts In Dark Packages"
The main goal for the project is to help Catherine Clark Connects record and edit her latest book "Gifts In Dark Packages" using audio recording software. The project will involve: - Setting up the recording equipment and software. - Recording the audio book in a professional and high-quality manner. - Editing the recorded audio to ensure it meets the standards for an audio book. - Adding any necessary sound effects or music to enhance the listening experience.
Video Editing and Speaker Reel
The main task of this assignment is to create a speaker reel combining various videos, podcast interviews, media appearances and for social media. Each of these videos and interviews are based on the topics of mental health and resiliency.
Email Marketing and Social Media Strategy
I am looking for a social media and email marketing wizard who can help me drive more traffic and bring greater awareness to mental health campaigns. Research on similar businesses marketing strategy in regards to email marketing and social media Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Canva, Photoshop, Illustrator I am excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: Higher social media and email conversion. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.