DIGITAL MARKETING RECOMMENDATIONS AND SUPPORT (UNPAID)

DIGITAL MARKETING (Unpaid internship / course work) THE BUSINESS CHALLENGE My business is a Canadian corporation called Regulatory Learning Lab which specializes in custom video, e-learning and corporate training specifically for utilities, regulators and energy companies. I currently have a website, active Linkedin channel and a Youtube channel. I would really appreciate student recommendations on what digital marketing tactics and strategies I should apply: What key words to use and how to maximize SEO to increase web traffic What approaches I should take to increase viewership on my Youtube channel Whether and how to branch into Facebook targeted ads and / or Pintrest content Other recommendations around marketing after an analysis of existing email newsletter and social media content Tips and best practices on social media content calendar A NOTE FROM CEO: I’d like to express a huge thank you in advance. I’m so excited to get to know you better and work more closely with you over the coming weeks. We will connect twice a week during our team meetings. Remember that as a student, it is totally normal to not be completely sure how to do things. That is totally ok. I always suggest you try this. Imagine you are the final audience receiving this and ask yourself what do you think would make the most sense. Chances are your thoughts are good ones so take a risk and make judgement calls and use your best guess because that is how you will learn best. You are also always welcome to reach out to me directly. Thanks again and can’t wait to get to know you better over the coming weeks!

Social Media Marketing Campaign

The Barn Board services both B2C and B2B in the equine industry, with its mission of sustainability, equine welfare and community engagement. We need to put together a social media marketing campaign that educates and benefits both. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign.