Brita Cloghesy-Devereux
Brita Cloghesy-Devereux
Faculty - Marketing
(2)
5
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Douglas College
Douglas College
New Westminster, British Columbia, Canada

Customer Analysis & Relationship Plan

4360

Oct 3, 2019 - Nov 30, 2019

How well do you know your customers? Are you targeting the RIGHT customers? Don’t waste resources on low-value or unprofitable customers. Here’s how our students can help, by: analyzing your database(s); extrapolating your three best customer segment opportunities; creating customer profiles /relationship policies for each; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Matches 1
Category Marketing strategy
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada

Customer Analysis & Relationship Building = Sales/Revenue

MARK4360

Oct 20, 2023 - Dec 8, 2023

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Matches 1
Category Digital marketing + 4
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada

Customer Analysis & Relationship Building = Sales/Revenue

MARK4360

Feb 15, 2023 - Apr 6, 2023

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Matches 1
Category Customer segmentation + 4
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada

Customer Analysis & Relationship Building = Sales/Revenue

MARK4360

Jul 14, 2021 - Dec 4, 2021

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Matches 1
Category Market research + 1
Closed