Digital Marketing Campaign for African Geospace

African Geospace, a leader in space and geospatial technology and data, seeks to enhance its digital presence and reach a broader audience. The goal of this project is to design and implement a comprehensive digital marketing campaign that effectively communicates the company's innovative solutions and services. Learners will analyze current market trends, identify target audiences, and develop strategies to increase brand awareness and engagement. The project involves creating content for various digital platforms, including social media, email marketing, and the company's website. By applying classroom knowledge in digital marketing and analytics, learners will gain hands-on experience in crafting a campaign that aligns with African Geospace's objectives and values.

Environmental Software - Market Research and Pricing Strategy

Standard Carbon Inc. is seeking to refine its pricing strategies by gaining a deeper understanding of the market landscape and customer perceptions. The project aims to conduct comprehensive market research to validate current pricing models through direct communication with potential customers. This research will focus on assessing customer awareness of the environmental challenges addressed by Standard Carbon Inc. and their familiarity with alternative solution providers. By analyzing customer feedback and market trends, the project will help Standard Carbon Inc. align its pricing strategies with customer expectations and competitive offerings. The goal is to ensure that the company's pricing is both competitive and reflective of the value provided, ultimately enhancing market positioning and customer satisfaction. Key tasks include: - Designing and distributing surveys to potential customers. - Conducting interviews or focus groups to gather qualitative insights. - Analyzing data to identify trends and customer preferences. - Comparing Standard Carbon Inc.'s pricing with competitors.