Customer Engagement and Marketing Optimization for Bright Nest Cleaning

Bright Nest Cleaning aims to enhance its reputation and increase sales by focusing on customer engagement and marketing optimization. The project involves developing strategies to boost positive customer reviews and strengthen marketing efforts. Learners will analyze current customer feedback and identify key areas for improvement. They will also design a targeted cold calling campaign to reach potential clients and implement Google Analytics to track marketing performance. The goal is to create actionable insights that can be used to refine marketing strategies and improve customer satisfaction, ultimately leading to increased sales and a stronger market presence. - Analyze existing customer reviews and feedback to identify areas for improvement. - Develop a targeted cold calling script and strategy to attract new clients. - Implement Google Analytics to monitor marketing initiatives and optimize performance. - Create a comprehensive report with recommendations for enhancing customer engagement and marketing strategies.