Software Evaluation

I am looking to invest in new software to meet my needs and assist our growth. I am not certain of the options that are available or the features and benefits of each. I would like for students to help us research and choose the most ideal software to invest in. I am wanting a software than manages my client scheduling, billing and invoicing. I would also like a program where I can send out assessments and forms for clients to fill out and have them sent to me and the client. And finally the ideal program would have a filing system for each client where i can keep records of coaching calls, etc. Students should be prepared to: Conduct a needs analysis. Research available options and feedback Evaluate the options within the context of our budget, immediate needs, and projected needs.  Provide a report with a final recommendation and explanation.

Search Engine Optimization and Marketing

The goal for this project is to optimize True North Coaching's position on search engines and offer suggestions towards better marketing. In 2001 True North Coaching was one of the first websites for personal life coaching. Google Ads were inexpensive at that time and they facilitated the company getting a global presence. With success Laura has not needed to market much at all as referrals kept her practice full. True North Coaching is looking to expand and cater to a global market again. The company will be bringing on associate coaches in the near future to work with families who own and work in family businesses. So we would like to enhance our marketing campaigns through re-evaluating our customer segmentation. We would like to implement cutting edge technology to analyze our customer segmentation, relative to each of our products and services. From the analysis, we hope to gain insights that will enhance our strategy and help us target our product/service marketing to viable clients.