Scholarship and Subsidy Data Integration and Market Analysis

The project aims to develop a streamlined data integration solution for TUIO, focusing on importing and processing reports from scholarship and subsidy programs across the USA and Canada. The goal is to automate the crediting of parent profiles, enhancing efficiency and accuracy in financial transactions. Additionally, the project involves conducting market research to map out the landscape of these programs, including funding sources, delivery methods, and overall viability. This research will provide valuable insights to inform TUIO's strategic development and decision-making processes. The project will allow learners to apply their knowledge of data integration, automation, and market analysis in a real-world context, ensuring they gain practical experience in handling complex data systems and conducting comprehensive research.

Seamless Customer Support Migration

TUIO is seeking to enhance its customer support infrastructure by migrating from HelpScout to HubSpot. This project aims to ensure a smooth transition of the customer support mailbox and knowledge base, minimizing disruption for both internal teams and customers. The current system, while functional, lacks the integration capabilities and advanced features offered by HubSpot. By migrating to HubSpot, TUIO aims to improve customer service efficiency and provide a more cohesive support experience. The project will involve careful planning and execution to ensure data integrity and continuity of service. Learners will apply their knowledge of data migration, system integration, and customer service processes to achieve the project's objectives.

Operations Summer Internship

Our team has noticed that our product development and operational processes are not as efficient as they have the potential to be. We want to simplify these processes to make them more “lean” in order to make them less costly and more adaptable to customer feedback at a fast pace. In this project, students will focus on assisting with and evaluating our operations and identifying internal issues that are causing processes to be too timely or costly. Mapping out operational processes using Business Process Model Notation and notation (BPMN), and evaluating each step and the resources it consumes. Identifying bottlenecks in our operational processes. Assisting operational staff with minor projects and tasks Researching solutions to each unique problem identified in the mapping process. Creating a proposal with recommendations for improvements and an implementation plan for how we would incorporate the solutions.

Competitive Intelligence: TUIO Summer Marketing Internship Challenge

Welcome to TUIO! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, Competitive Intelligence: TUIO Summer Marketing Internship Challenge. Project Goal The primary objective of this project is to conduct a comprehensive competitive analysis of key players in the daycare and school management software market. Students will analyze email nurture campaigns, content, communication strategies, customer acquisition tactics, sales processes, market positioning, and the technology and tools used by competitors. The goal is to gain actionable insights that will inform TUIO's marketing and strategic decisions, ensuring we stay ahead in the competitive landscape. Main Objective: The primary objective of this project is to provide TUIO with a detailed understanding of the competitive landscape by examining the marketing and communication strategies of Procare, Lillio (HiMama), BrightWheel, TADS, and FACTS. Students will gather and analyze data to uncover strengths, weaknesses, opportunities, and threats (SWOT) in the competitors' approaches. The outcome will be a set of actionable insights and recommendations that TUIO can use to enhance its own marketing efforts and strategic positioning. Project Creation Considerations: Clear Project Goal: The goal is to perform a competitive analysis, focusing on specific marketing and communication aspects of key competitors. Required Experience Level: Students should have basic knowledge of digital marketing, competitive analysis, and data analysis tools. Realistic Timeframe: The project is designed to be completed within 60 hours over 2-8 weeks, ensuring that the scope is manageable and achievable. Project Scope: The scope includes understanding and executing various competitive analysis tasks, providing a deep understanding of competitors' strategies and their impact on market positioning. Expected Outcome: By the end of the project, students are expected to achieve the following outcomes: A comprehensive report detailing the findings from the analysis of email nurture campaigns, content, communication strategies, and other marketing efforts of competitors. A set of recommendations and actionable insights for TUIO to enhance its marketing strategies and improve its competitive positioning. Enhanced skills in competitive analysis, data interpretation, and strategic marketing decision-making.